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Women entrepreneurs urged to make entry into tourism industry


LAHORE – Speakers at a seminar have urged women entrepreneurs to come forward and play due role in promotion of tourism.

Speaking at a seminar on “Tourism as an Industry for Women Entrepreneurs” at the Lahore Chamber of Commerce and Industry (LCCI) on Saturday, they also urged the government to support women entrepreneurs in their efforts to boost economy and earn respectable livelihood.

Wife of Punjab Governor Begum Parveen Sarwar was the chief guest while LCCI President Mian Tariq Misbah, Vice President Tahir Manzoor Chaudhry, Secretary Women Development Department Ambreen Raza, Secretary Punjab Tourism Department Capt (r) Mushtaq, Managing Director Punjab Tourism Development Corporation Muhammad Tanveer Jabbar and others addressed the seminar.

Begum Parveen Sarwar said that all segments of society should support women so that they could get a better standard of life, adding: “Women should be encouraged to take part in trade and economic activities.” She said that no society could develop without active participation of women. She added that women had been facing numerous hurdles while working in different fields. She pointed out that the contributions of women to trade and economic activities would help establish a healthy society on a strong footing. She said in developed countries, women not only secured their own rights but also played their role in strengthening and taking forward the social and cultural norms. She added that care of places for tourists was the responsibility of everyone.

Mian Tariq Misbah said that after 18th amendment to the Constitution of Pakistan, tourism had become a provincial subject. “Now we have to explore more business opportunities in the tourism sector and our women entrepreneurs will have to come forward to prove their mettle,” he said.

He said it was encouraging to see that the Prime Minister had declared tourism as one of his top priorities owing to its enormous potential for generating new employment opportunities and earning foreign exchange. “Pakistan offers a wide spectrum of tourism ranging from religious places for Muslim, Hindu, Sikh and Buddhists to ancient civilisations of Mohenjo-Daro, Harappa etc.”



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